VIRGINIA’S BEST WATER, STEAZ ORGANIC ENERGY DRINKS & SODA

RENEW PRODUCT SPONSORSHIPS WITH KEY MOTORSPORTS FOR ‘08

 

The two award-winning suppliers of beverages to the Key Motorsports NASCAR racing effort – Virginia’s Best Water and Steaz Green Tea Energy Drink and Soda – have renewed their respective support programs for the 2008 season.

 

Virginia’s Best Water, a division of the Wholesome Foods Company of Edinburg, Virginia, supplies private labeled bottled water to Key Motorsports for consumption by team members throughout the racing season while the Healthy Beverage Company of Newtown, PA is the producer of the healthy Steaz (www.steaz.com) organic green tea product line that features its new energy drink and sodas.

 

Wholesome Foods, an independent meat and poultry processing and distribution center that was founded in 1964, bottles its Artesian well water in a variety of sizes and containers and provides custom label capability to any customer on its 16 ounce plastic bottles. The Artesian water comes from Wholesome Foods’ own well located more than 400 feet beneath its property in the sprawling and picturesque Shenandoah Valley.

 

Virginia’s Best Water has been cited for its quality and taste, earning a bronze medal in the 2006 Berkeley Springs International Water Tasting Contest. Virginia’s Best Water can be found at retail in selected Wal-Mart and Whole Foods stores in Virginia. For information on the company’s private label program, visit www.wholesomefoodsinc.com on the world-wide web or call 1-800-723-6637.

 

The Healthy Beverage Company has also been cited for producing one of the fastest growing and best tasting organic product lines in the soft drink industry through its Steaz soda and energy drink products. All Steaz products are made from fair trade certified organic Ceylon green tea grown in Sri Lanka.

 

The soda is now available in slim, 12-ounce aluminum cans as well as glass bottles while the new energy drink is offered in 12-ounce cans in three flavors including a diet version of its original mixed berry formula. Nine soda flavors are available in bottles while four (Raspberry, Orange, Root Beer and Green Tea) are offered in cans.

 

Steaz soft drinks also meet national school standards with their ingredients using decaffeinated green tea and added acerola to boost Vitamin C levels. Steaz soda is also the only carbonated soft drink to be certified for all-day sales in schools

 

Steaz Energy Drink contains guayaki yerba mate, Sambazon acai and guarana in addition to the Healthy Beverage Company’s own Ceylon green tea. Steaz Energy Drink also contains no high fructose corn syrup and is all natural. Nothing artificial is added to the product that in 2007 was cited by BEVNET as the Best Energy Drink on the market. Steaz products can be found in most Home Economist and Whole Foods markets.

 

“We have developed an exceptional relationship with Wholesome Foods and the Healthy Beverage Company, and our employees absolutely love their respective products,” said Key Motorsports Vice President of Operations Rich Rubenstein.

 

“We try to develop new business opportunities to increase sales for all of our product sponsors, and it is easy to promote both Virginia’s Best Water and the Steaz Energy Drink and soda products because of their high quality and taste. We’re thrilled to have both companies back in 2008 supporting our racing efforts,” Rubenstein added.

VIRGINIA'S BEST WATER STEPPING UP KEY MOTORSPORTS FOR THE RUNNING OF NEXT WEEK'S KROGER 200 IN MART.

 

EDINBURG, VIRGINIA (March 19, 2008) – Officials of the Wholesome Foods Company here have announced that they will enhance its support of the Key Motorsports NASCAR Craftsman Truck Series team for the running of next week’s Kroger 200 at the Martinsville (VA) Speedway.

On behalf of its Virginia’s Best Water product line, a long-standing product sponsor of the Mooresville, North Carolina-based race organization, Wholesome Foods will provide additional sponsorship of the Key Motorsports #40 Chevrolet Silverado for the March 29 race in the company’s home state.

“We’re excited to step up our support of the Key Motorsports race truck for the Martinsville race for the second year in a row,” said Sales Director Nathan Pence.

“This venture has aided our sales efforts for Virginia’s Best Water over the years, and it is exciting for everyone connected with Wholesome Foods for us to add to our existing support program. The customers that we have brought to the race track respect our efforts and we have noticed a spike in sales opportunities as a result of this kind of marketing. We will continue to do more of the same and hope that it helps Chad Chaffin and the #40 Chevrolet secure another good finish at Martinsville,” Pence added.

Chaffin, who finished a team-high 7th in last year’s October NCTS race at Martinsville, will again be behind the wheel of the #40 Key Motorsports Chevrolet as the team seeks to continue its improvement after a tough start to the 2008 season.

 

Virginia’s Best Water has been the Official Bottled Water of Key Motorsports for the last two seasons. Virginia’s Best Water comes from an Artesian well found on the property of the Wholesome Foods Company located in the heart of the Shenandoah Valley and the product has earned numerous national awards for its taste and purity.

Virginia’s Best Water can be found in many grocery stores and super markets throughout the southeast and is also available for custom private label applications and direct purchases to companies and organizations looking for branding or fund raising opportunities. Call 1-800-72FOODS or visit Wholesome Foods on the Internet at www.wholesomefoodsinc.com for pricing and more information.