 
In
1964 Dean and Syvilla Pence established Wholesome Foods
Inc. as a home delivery service of poultry, meat and
egg products in the Washington D.C. area. They got the
idea for the business from Deans father, Walter, who
for many years made weekly trips to the D.C. Farmers
Market where he sold local meat items. On Deans first
route to D.C. he sold only 9 dozen eggs and brought a
lot of meats back to put in the freezer at the local
locker plant. Dean started without any customers. He obtained his
customers by selling his products door to door. It was nothing for
him to put in 20 hours a day.
In 1965 Wholesome Foods expanded their delivery area to include
parts of Virginia. In that same year, Wholesome Foods became the
first poultry plant in the area to cut poultry product for Kentucky
Fried Chicken restaurants in the area and also became an approved
USDA inspected plant. From 1965 to 1985 our facility began expanding
with the addition of a freezer, and additions to the maintenance
shop, processing area, cooler and dry storage space. Also that time
period included large scale cutting and distribution of fresh poultry
to include clients such as Popeye’s Chicken and Biscuits, Marriott
Restaurant Service, Kentucky Fried Chicken, Roy Rogers, Red Barn
and many more.
In 1986 Wholesome Foods started the distribution of meat products
beginning with Smithfield and Kunzler brand meats. By 1990, a full
line of western grain fed beef was added delivered directly from
the Midwest. In that same year our outlet store, Wholesome Foods
Country Deli and Butcher Shop, was opened to offer our full line
of deli, poultry, beef & pork cuts to the local community. The
1990’s included the addition of other fine lines of meat, deli,
cheese and salad items.
In 1992 we expanded our own private label, The Old Dominion Brand,
to include whole and cooked country ham, turkey breast and cheese.
In 1996 Wholesome Foods was approved to distribute meat and deli
items to both Wal-mart and Food Lions stores.
In 1998 we had our
BBQ Pit Grand Opening with “Cooter” from
the Dukes of Hazzard . Our BBQ pit was built to state
approved specifications to offer clubs and organizations a sanitary
facility in which to produce and sell barbeque chicken in order to
raise money for their group.
In 1999 Wholesome Foods launched a mail order Internet site @ www.wholesomefoodsinc.com to offer our line of fine food items all across the U.S. directly
to customer homes.
The year 2000 brought an expansion of our loading dock, which included
completely enclosing the loading area and adding more loading bays.
Presently Wholesome Foods Inc sells and distributes product for many suppliers including Pilgrims Pride, Allen’s, Cargill and Tyson, and Perdue. We are selling over 25 million pounds a year to over 600 customers and employing over 50 people.
In 2005 we started producing "Virginia's Best" and custom-labeled pure Shenandoah Valley water.
In 2006 we expanded our maintenance shop and loading dock to give us a total of 13 bays.
Wholesome Foods Inc. has come along way since 1964 from a door to
door huckster business selling 9 dozen eggs to over 25 million pounds
of product, from no customers to now over 600 and from 1 man working
20 hours a day to now employing over 50 people.
We will strive to continue the commitment to quality, service and
value that has allowed us continued growth over the years. We realize
that each customer is a key to our continued success and will continue
our commitment to each and every one.
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