.

FOR IMMEDIATE RELEASE

February 9, 2007

 

FOR MORE INFORMATION CONTACT:

Rich Rubenstein – Key Motorsports PR

(704) 663-1670 or (704) 641-7552

rich@keymotorsports.hrcoxcmail.com or rubenOTM@aol.com

 

LIQUID EYEWEAR, PRO TECH PAINTS, VIRGINIA’S BEST WATER, MAYS MEATS,

SUGARGROVE COUNTRY HAM, CRAFTSMAN AND MOTHERS POLISH JOIN JUSTICE BROTHERS, FRAM, AUTOLITE, DJ SAFETY, MECHANIX WEAR, DAYCO, MOOG AND RUSSO’S TINTING AS PRODUCT SPONSORS FOR 2007 NASCAR CAMPAIGN

 

Key Motorsports is extremely proud to announce the development of new product sponsorship partnerships for the soon-to-begin, 2007 NASCAR Craftsman Truck Series season with the Liquid Eyewear, Pro Tech Paints, Virginia’s Best Water, Mays Meats/Sugargrove Country Ham, Craftsman Tools and Mothers Polish organizations.

 

Liquid Eyewear will serve as the Official Sunglass Provider of Key Motorsports that will open the 2007 season next week in Daytona with two trucks entered – the #40 Curtis Key Plumbing Chevrolet Silverado with driver Mike Bliss, and the #44 Silestone USA by Cosentino Chevy to be driven by Larry Foyt.

 

Liquid Eyewear technology has been transformed into killer polarized sunglasses to be worn by every Key Motorsports race team member this new racing season.

 

Based in Yuma, Arizona, Liquid Eyewear adds its support to teams in NASCAR for the very first time in 2007, joining the worlds of surfing and extreme sports whose devotees have long been strong supporters of Liquid Eyewear products and their unique design. Liquid Eyewear is also the sunglass of choice of many Hollywood entertainers and professional athletes.

 

All of the Key Motorsports race trucks, pit equipment and even parts of the ever-expanding team race shop in Mooresville, North Carolina are now being painted with Pro Tech Industrial Paints, a division of the BLP Mobile Paint Company of Theodore, Alabama.

 

First opened in 1921, BLP Mobile Paints “Southernized” its products to produce the highest quality paints and coatings specifically formulated for southern climates. Now at the forefront of change in coatings technology, BLP Mobile Paints has departments dedicated solely to quality control, architectural finishes, industrial maintenance and marine finishes and industrial product finishes and has a diversified customer base headed by the United States Navy.

 

The company recently began marketing publicly a revolutionary water displacement, all-purpose lubricant and PV blaster product called Rus-Kil Lube 60 derived from a formula engineered by BLP exclusively for the Navy.

 

Wholesome Foods, Inc. of Edinburg, Virginia, is the Official Bottled Water Supplier for Key Motorsports this coming racing season under the Virginia’s Best Water brand.

 

Virginia’s Best Water is pure Shenandoah Valley water with natural minerals that originates from the company’s own well on its corporate campus in Edinburg. Virginia’s Best Water recently earned Bronze Medal honors at the 16th Annual Berkeley Springs International Water Tasting Competition that is recognized world-wide as the Olympic of Bottled Water.

Virginia’s Best Water competed against 46 other entries from non-carbonated bottled water producers in 12 countries and 22 states and was cited for its purity and taste. Wholesome Foods, Inc. is now offering special private label programs for companies and organizations wishing to establish its own bottled water product that can be packaged in 16.9 ounce plastic bottles, gallon jugs, 750ml glass bottles and 5-gallon office water containers.

 

For more information on the Virginia’s Best Water private label program, visit www.wholesomefoodsinc.com or call 1-800-72-FOODS. Wholesome Foods, Inc. is also a producer of meat, poultry and egg products.

 

Sugargrove Country Ham is a division of Mays Meats, the Taylorsville, North Carolina-based meat packing company that is now the Official Meat Supplier for Key Motorsports.

 

Preserving the rich heritage of slow curing quality hams, the Sugargrove Country Ham Company takes great care in selecting the choicest ham and ingredients that make up its authentic brown sugar cure. After the hams have absorbed the cure, they are removed from hardwood racks, individually wrapped in Kraft paper and hung from the rafters in cotton cloth bags to begin the aging process that will develop the product’s distinctive flavor.

 

The process has earned the company rave notices from restauranteurs and chefs throughout the Carolinas and is generally regarded as the premier country ham now available on the market.

 

The Key Motorsports garage stall at every NCTS event in 2007 will feature Craftsman tool chests, complimenting Craftsman’s title sponsorship of the Series itself. Craftsman is the exclusive brand of Sears on a variety of product lines headed by the tools that help keep the race trucks running and competitive.

 

Mothers Polish, of Huntington Beach, CA, is one the world leaders in high quality cleaners, polishes and waxes for car buffs and do-it-yourselfers. Mothers is now the Official Polish and Wax Supplier of Key Motorsports, and the company’s popular line of products, headed by its Power and California Gold product line-up, will keep the 40 and 44 race trucks and transporter shining and sparkling all season long.

 

Mothers recently engineered its FX product line, creating the most sophisticated, state-of-the-art products available in the car care industry under the “Reflections” label.

 

Justice Brothers (Specialty Chemicals) heads the list of companies returning to Key Motorsports in 2007 for a second season of partnership as Official Product Suppliers. JB is joined by FRAM (Oil and Air Filters), Autolite (spark plugs), DJ Safety (harnesses and safety equipment), Mechanix Wear (gloves, bags and pit apparel), Dayco (belts), MOOG (chassis parts) and Russo’s Tinting (tear-offs).

 

Each Key Motorsports Official Supplier will have their logos displayed on the race trucks, transporter, pit boxes, Key Motorsports web site and crew member/driver uniforms.

 

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